# Alex Hau

> AI Strategist | Helping companies adopt AI without losing business intent | Ex-Marriott APAC, Ex-Colgate-Palmolive Asia

Alex Hau is an AI strategist and digital transformation leader based in Singapore with two decades of experience across global agencies (Universal McCann/IPG), FMCG (Colgate-Palmolive), and hospitality technology (Marriott International). He operates at the intersection of commercial, product, and technology teams across Asia Pacific.

## Background

At Marriott International APAC, Alex directed technology transformation across 1,000+ hotels and 31 brands, helped launch a joint venture with Alibaba, managed a portfolio of 25+ technology partners, and launched 16 partnerships that drove 373% growth in partnership fees.

At Colgate-Palmolive Asia, he led digital across 13 markets, establishing a Paid Media Center of Excellence that cut advertising costs 40% while delivering 3x ROI.

He is currently hands-on with GenAI, having designed and operationalized a multi-channel GenAI orchestration platform in production use, and building AI tools including Chrome extensions and full-stack applications with agentic workflows.

## Community

Alex co-leads The AI Collective Singapore chapter, part of the world's largest AI community (250,000+ members, 50+ countries), brokering workshop partnerships with Google, Anthropic, Genspark, Vercel, and APIDays. He is also an Advisory Council Member for Harvard Business Review.

## Expertise

- AI strategy, governance, and operating model design
- Platform strategy and GTM infrastructure
- Digital transformation and change management
- Customer experience (CX) and technology advisory
- Hospitality and consumer industry specialization across APAC

## Credentials

- MBA, Schulich School of Business, York University
- AI Strategy and Governance Certificate, University of Pennsylvania
- Executive Leadership Certificate, Cornell University
- High-Performance Leadership Certificate, Cornell University

## Current Work

Alex is the founder of Growth Next (gnext.com), a Singapore-based boutique AI strategy and digital transformation advisory for hospitality and consumer businesses across APAC. Every Gnext engagement is principal-led, with strategy, relationships, and outcomes always senior-led. Gnext also builds BlindSpot (blindspot.fit), an AI visibility product that helps hotels and hospitality brands understand and improve how they appear in AI-powered search and recommendation systems.

Alex is open to advisory, consulting, and fractional engagements where he can operate at both strategy and execution level.

## Pages

- [Home](https://alexhau.com/)
- [About](https://alexhau.com/about)
- [Work](https://alexhau.com/work)
- [Writing](https://alexhau.com/writing)
- [Photography](https://alexhau.com/photography)
- [Contact](https://alexhau.com/contact)

## Contact

- Website: https://alexhau.com
- Consulting: https://gnext.com
- LinkedIn: https://www.linkedin.com/in/alexhau/