About

Passionately Curious

Curiosity is how I've built a career across agency, FMCG, hospitality, and AI, contributing meaningfully in each one.

I started as a designer and learned how to see problems from different perspectives. That lens never left, even as the work shifted from pixels to strategy.

Today I help organisations think clearly about what AI can actually do for them, and then help them launch it.

Show up. Stay curious. Get it done.

Career

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AGENCY

Universal McCann · metapeople Ion Global · DMB&B

FMCG

Colgate-Palmolive

HOSPITALITY

Marriott International

AI & ADVISORY

AI Collective SG

Global

Regional

Local

Credentials

Education & Certifications

Community

Beyond Work

I write about AI, strategy, and the things I notice at the intersection of technology and business. Writing helps me put things into perspective.

Read my writing →

I also travel with a camera (or three) and enjoy the kind of attention that slows you down and makes you really look and live in the moment.

See my photographs →

I vibe code in my spare time because the fastest way to learn something is to build something. Rapid experiments, real learning.

See my vibe coded apps →