Writing

Thoughts

On AI, digital transformation, and building things in APAC. Published on LinkedIn — collected here.

Feb 2026

Hilton and Marriott just added AI to their SEC risk filings

Whoever controls the booking interface controls the margin. Hotels are now flagging LLMs as a material threat to direct bookings — and the OTA playbook shows exactly how this ends. ...more

Feb 2026

Taste becomes more valuable when execution becomes free

When AI makes basic execution cheap, the market bifurcates. Mid-tier agencies face real pressure. Top-tier creatives? Reporting higher demand and better rates. The bottleneck has shifted from production to curation. ...more

Feb 2026

The transcript said the meeting went well

AI transcription captures every word but misses tone, hesitation, and silence — the signals that reveal what people actually mean. That gap is why autonomous agents still can't replace human judgment in high-stakes work. ...more

Jan 2026

When AI stops being a tool and starts being a colleague

Elon Musk reportedly fired an engineer for revealing a virtual employee that exists only in code. Organisations need governance frameworks built for AI as a team member — not just a helper. ...more

Dec 2025

Action over inaction — how I actually got good at AI

Attending events and consuming content about AI gave me very little. Switching to hands-on building — RAG systems, vector databases, agents — changed everything. The gap between knowing and doing has never been more costly. ...more

Nov 2025

You can be late and still be great

AI has made first-mover advantage largely irrelevant. When multiple teams can ship the same idea in weeks, the competitive edge belongs to whoever iterates fastest — not whoever shipped first. ...more

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